Live More Happy
Living Loving and Traveling the World
Ronald-McDonald

Giving back is so hot right now. Seems like some of the biggest brands out there are making it big off their claims of giving back and making a difference. 

I love this change in marketing trends, especially since my company, LMH Promotions focuses on social good business and for-purpose marketing and branding campaigns. (Fundraising, cause awareness, community building) I love seeing the consumer demand to see the impact their purchase is making. I love knowing that people really care. 

Of course there’s the brands that take advantage and claim they are making a difference while selling a totally toxic product (*cough cough*, Ronald McDonald, PEPSI Refresh, Coke RED, all the cancer causing products that rep PINK RIBBONS?)

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Now we are seeing a whole bunch of companies that “give back” because, lets face it, they have to now! (Woo hoo!) 

But does that mean that companies should be promoting their product and pushing it with a purpose just because its catchy or it fits their product or message? 

Many of the brands I have helped launch or support have started their product BECAUSE they saw a need. TOMS started because Blake saw the children in Argentina needed shoes. Anna Dodson started Peruvian Hearts scholarships for the orphanage she was adopted from in Cusco. I started hosting fundraising campaigns after seeing firsthand the lack of educational resources while traveling through the gorgeous, developing world. 

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I’m feeling hopeful for the future of consumerism because brands are being forced to give a shit and give back. 

Lets just not forget to hold these companies accountable. I know from first hand experience of a give back company that claims all over their site that their products are made in Costa Rica but sent their photographer to El Salvador where they moved their production years ago to save on costs. I saw the photos of their production facility and it was pretty grim. 

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There’s companies that come up with a product to support a popular cause, even though they have no personal connection to it. 

Where is the integrity in these situations? 

Does it even matter? 

If giving back is trendy, then does that mean we are becoming better as a whole society? If the good is being done does it matter why? 

Maybe not.

Just sharing my observations. Lets hear yours.

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In 2013 Live More Happy &  Fortune 421 has raised enough money, through parties and fashion sales, to provide school supplies to 100 orphans and children rescued from abuse in La Mision, Mexico, just about 30 minutes south of San Diego in Baja.

Click the image to watch the video of our trip to Door Of Faith Orphanage in October, 2013.

In 2014, with Fortune events and clothing sales, we raised 7,000 to help remodel the boys dorms and put in a new bathroom and a kitchen at Door of Faith.

We led numerous groups of volunteers last year and already in 2015 and are excited to announce that with our new venture, Givebackpackers, we are raising money for DOFO through the sales of handmade accessories from Mexico.

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003IMG_0368-La Mission Goddess WeekendBuy a backpack, headband, bracelet, anklet and help supply kids in need at DOFO with school supplies.

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If you would like to apply to attend one of these incredible trips, send us a message here

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We love good causes!!! There are so many, however, here are a few of my favorite. Always Happy to hear of great causes anywhere! Please SHARE! :)

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Virgin Unite: Founded and 100% funded by Virgin mogul, Richard Branson, with the purpose of uniting people and entrepreneurial ideas to reinvent how we live and work in the world to help make people’s lives better. The Virgin Unite goal is to help revolutionize the way businesses, government and the social sector work together – driving business as a force for good!  By also incubating new, independent approaches to leadership including the Elders (a conflict resolution organization co founded by Nelson Mandela), the Carbon War Room, and the Branson Centres of Entrepreneurship, they are branching out to even more specific target areas in need of serious reform.

Want to hang with Sir Richard like I did on Necker Island, or South Africa?  A small group of Virgin Unite 24902 members will join Richard Branson on a life-enhancing journey, beyond the imagination one of of their Connection Trips.

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Global Wildlife Conservation: The best research scientists and conservation specialists in the world are working together with GWC to do more than just learn about species and wildlife unknown to us still, but to protect it through action. They are working with local organizations in countries around the world to protect land from development and animals from extinction. These scientists are the real Indiana Joneses, going into the most remote parts of the world on expeditions to study and help protect precious nature from disappearing forever.

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 Urban Angels:  Every Wednesday “Urban Angels” get together to assist at the Salvation Army in Downtown San Diego, distributing meals provided by the generous people at FIT Athletic Club from their “Food @ FIT” program. (Now you can get your healthy meals on the go while at the gym? Perfect!) These meals are healthy and 100% natural. The atmosphere is fun and full of  %100 love and gratitude! Join us this Wednesday at 6pm on 7th and E with parking on 8th.  Just one hour of your week makes a difference to those in our community in need of a smile and to know you care! I promise you will make great friends while you are at it.

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Model Citizen Fund:  MCF wanted to create a way to provide a “fresh start” for those people that need it most, homeless, displaced and victims of disaster, by including a few weeks worth of food & beverages as well as a blanket, poncho, sleeping bag, toiletries, cleaning supplies and many other key items for basic human comforts in a single backpack. They even sponsored our 30 students at the Peruvian Hearts Oprhanage in Cusco with backpacks in case of an emergency in December where we volunteered over the holidays.

 The Karma Foundation, an exclusive social membership organization that combines the benefits of executive networking and philanthropy with money-raising luxury events, has announced the sponsorship of Model Citizen Fund, at their upcoming Kandy Vegas event, with 100 percent of proceeds to benefit Hurricane Isaac victims. Party in Vegas for a Purpose? That is what living Happy is ALL ABOUT!

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mAss Kickers:
 
1 in 2 men and 1 in 3 women will be diagnosed with cancer in their lifetime. This means you or someone you know has been affected by some form of cancer. This local San Diego organization is run by 100% volunteers, founded by a friend of mine who kicked out a mAss that was not paying rent in his head. He and the rest of our mAss Kicking team are now coordinating events, support, resources and knowledge for newly diagnosed, their families and all warriors against cancer.  mAss Kickers is also partners with Stand Up 2 Cancer and the local organization, International Alliance of Pilots and Patients. (IAP4P) a program creating the incredible experience of flight for people living with chronic illness of cancer and/or brain tumors, literally giving them the wings to soar above their limitations and illness!

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WildCoast: Growing up with the beach as my playground, it is my passion to help protect it. This organization of  strategic, smart, passionate  conservationists are changing legislation, monitoring and protecting water ways and tirelessly working to conserve land by purchasing it before it becomes developed as well as educating people about our need to conserve coastal and marine ecosystems and wildlife. In 2011, WiLDCOAST protected 4,371 acres and 2.3 miles of coastline along the Valle de los Cirios Pacific Coast, conserved 77.7 miles of shoreline around Laguna San Ignacio through an innovative partnership with Mexico’s National Commission for Protected Natural Areas, direct land purchases and conservation easement agreements. To date, WiLDCOAST has conserved more than two million acres of coastal wildlands and wildlife habitat. Their creative campaigns inclue famous models and luchador wrestlers from Mexico, their adopt an acre program as well as throwing really killer parties like the annual Baja Bash!  Pictured here is a Mexican model explaining her man doesnt need turtle eggs… hes man enough. Sex sells and SAVES! ;)

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Three Avocados Coffee: We don’t like to admit it, but coffee makes us SO happy! Now there is a way for us to drink our morning (evening or afternoon) cup for a cause! With almost 1 Billion people worldwide lacking access to clean, safe, drinking water, the primary goal at Three Avocados is to provide funding for clean water projects. 100% of the net proceeds from Three Avocados coffee provide clean water in Uganda, Africa. In addition to saving thousands of lives, clean water has the power to provide hope and a future to people who need it most. The coffee is fantastic, as well. The beans are 100% Arabica and come from Mt. Elgon in Uganda, bordered to the north by Ethiopia, the birthplace of coffee. Now that is one delicious, guilt free, cup o joe!

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Thirst Relief International : Amazing video by a group of philanthropic photographers addressing a global need of clean water! Their video is so worth watching! 

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Our mission has been completed. We finished the 4 day Inca trail to Machu Picchu and spent yesterday, Christmas day at the Hogar (orphanage) with the girls who we spent so much time, money and effort to fundraise for. (To help these girls get to college you can still contribute here)
Getting there was a complete nightmare. Our host and one of the directors of Peruvian Hearts was aware we planned to visit the Hogar onChristmas day for weeks, yet when it came time for us to leave we ended up standing in the freezing rain for almost an hour, changed taxis 3 or 4 times and still paid for both our taxi and hers and the teens accompanying her. We would have easily paid for a van to comfortably take us all and it would have cost the same had there been any planning by our “guides.” Instead, much of our day was spent freezing, wet, standing on the street hailing cabs or ANY car passing by and now we both have sore throats and very possibly colds.

The time we spent at the Hogar was worth any cold or cost since our simple gifts of hot chocolate, panetone (traditional sweet Christmas cake) and the packs with goodies from GUESS were more than those girls had expected for Christmas. They referred to us as their “Papa Noel” (Santa Claus) and knowing that we literally provided them with a Christmas was more meaningful than anything imaginable. We were constantly getting hugs and pictures painted for us and their gratitude was immeasurable. They had never had an art project like the one we brought and although we simply provided 5 colors of fabric paint and a variety of brushes the girl’s creativity was so impressive. It was the greatest Christmas gift to me to see my idea and hard work pay off as they went nuts over the different colors and ideas they put onto the fanny pack or paper.

“Kristina and Linda’s Spa” Giving the girls mini manicures of Nivea hand cream to treat their chapped and cracked hands and Sally Hansens Hard as Nails to help strengthen and grow their nails.

 

A friend we made at the hostel, Garreth, who happened to live on the same street as me back in San Diego is living in South America now, working through his travel blog and volunteering with an organization to build libraries down here. He also came with us to the Hogar and was an awesome addition. He was playful with all the girls and very funny. He and Kiersten even had a very spectacular dance showcase for the girls while we learned to salsa to Columbian music and played musical chairs. We certainly had a great time and will remain in my mind a success.

Now all we need is a successful rest of our South American tour. Thanks to a couple random California girls we met at the Taca ticket line who let us take photos of their vaccine records and some photoshop skills we have two “Yellow Fever Vaccination Cards.” We might actually finally leave this country and continue on to Costa Rica for the “fun” part of our journey. We are both more than ready!! Luckily we are the two smartest, fearless, travel savvy females we know so I am not too worried, just frustrated that no one, including the airline or travel service that booked our tickets from here to Costa Rica mentioned a specific card we needed. It’s all part of the learning experience. Lets just hope it doesn’t cost too much to change our flights and we can get on standby tomorrow morning or our next fundraiser may be to get us home!

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