It is no doubt we are seeing an exciting shift in the direction of marketing. Brands are getting creative, conscious and incorporating a purpose or cause. We see this amongst small local businesses looking to connect with their communities and the largest businesses looking to give back and be a global influence for good. Brands like Zappos, Orbitz and Virgin are leading the way for business to be exciting, fun and creating positive changes for the world. They are a few of many examples of companies, with a new and better way of doing things, I would love to thank and feature here.
In my short video, I discuss how cause marketing is good for everyone, the business, the consumer and the cause, as well as how it was a main factor in starting my business, LMH Promotions.
Laakra is a fun, festival & yoga brand, with hand drawn designs of spirit animals, stellar creations, witty sayings and clever puns. (Karma Chameleon and Meowter Space being two of my favorites) Krissy Sunflower, the owner and designer of Laakra is also a dear friend and partner in our newest venture givebackpackers.
The last year we have been working in Baja, Mexico, and with the help of local non profit Vida Outreach, we have already created a successful model of reselling handmade bracelets, backpacks, headbands and soon, custom yoga mat bags, to create revenue for the artisans as well as donations for nutrition and education programs run by Vida Outreach, through the Laakra etsy shop.
We have seen what is possible with very little and are ready to take the next step, to grow our businesses and assist more people globally.
“I am confident my dreams for Laakra will come true with your support. My visions are full of drive & compassion. With each small step, I hope to make a big difference. I hope we can take steps together to believe and be a better future. Together let’s spread messages of love, light & serenity. Together let’s give back to causes in need.” -Krissy Sunflower
ArtLife is a Southern California local clothing comapany based on the surf, skate, snow lifestyle with inspiration from world travel, music and street art. The founder and designer, Dominic LaBarbera has a passion for travel and giving back, just like us, and not only supports artists in the countries he visits but has also teamed up with Laakra to help support Vida Outreach through carrying their accessories and donating to their nutrition and education programs in Mexico.